Winora made a small sensation into a brand with a tradition. The founder, Engelbert Wiener, not only put on his feet and built bicycles almost 100 years ago. With his actions, he laid the foundation stone for something that is indispensable today.
He made the first bicycles for his two daughters, Thea and Martha in 1921. Why was that so sensational? At that time there were no series bicycles for children and adolescents. Engelbert Wiener was the first to make this form of mobility accessible to all generations. He wanted others to move like him and his brother, with whom he had become German champion in the team of four. He wanted to make this unique experience and the feeling of independence, which has the movement on the bike. The core of their lived brand reality lies in this small anecdote.
